'Beverages almost always largely consist of water'
Beverages, biases and politics
These days `beverage' is getting more than average attention. "Coke and Pepsi stumble in India," reads the headline of Amelia Gentleman's article dated August 22 in International Herald Tribune (www.iht.com).
She mentions that Coke has received about 2,000 calls, in response to print ads `inviting Indians to visit its plants to see how the beverage was made'. It seems `experience has shown that consumers are often reassured by the sight of the water filtration process in the factory'.
The Tatas have spent more than $1.3 billion to acquire beverage companies overseas, write Thomas Kutty Abraham and Pratik Parija on www.bloomberg.com, in a report about the latest buy by Tata Tetley of 30 per cent of Energy Brands Inc, US, for $677 million.
One learns that the Tatas thus get the `opportunity to be present in the unfolding crossover space in the beverages market' even as consumer trends in the US are changing.
"While US sales of soda fell for the first time in at least two decades last year, unit sales of non-carbonated drinks such as flavoured water and sports drinks rose 14 per cent to $18 billion, according to industry journal Beverage Digest."
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