'Innovation is a buzzword in companies and has to be one in education'

Economic crisis vs global strategies

A common question during situations of economic crisis, such as now, is whether companies should focus on their existing geographies (or even rationalise their current operations) rather than venture into expanding their global footprint. “International trade and investments are part of a complex machinery that acts and reacts upon economic fluctuations, management capacities, public policy issues, and many other factors,” observes Dr Gabriele Suder, Professor of International Business at CERAM Business School, France ( http://www.ceram.fr/ ). This creates opportunities and threats at any time, but more so in times of crises, she adds, during the course of a recent email interaction with Business Line.

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