'The size of the crisis is largely determined by the psychology of the moment'
Hard-edged diagnostic of business critical in downturn Costs and prices always decline. Competitive position determines options. Customers and profit pools don’t stand still. Simplicity gets results. These are the four laws that Breakthrough Imperative — How the Best Managers achieve outstanding results discusses in detail. A mastery of these apparently simple-sounding laws can be the foundation on which to build your management strategy, advises Mark A. Gottfredson, a co-autho r of the book, and Partner, Bain & Company, Inc., US.
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