Revenue management tasks before telecom CFOs With declining ARPU (average revenue per user), telecom operators are continuing to see significant margin depletion. In such a situation, how are CFOs measuring average margin per user (AMPU), and what strategies are being pursued to increase this metric? To this poser, Avi Basu, CEO, Connectiva Systems, Inc., New York ( http://bit.ly/F4TAviBasu) comes up with an interesting answer. Currently, profitability in most operators is measured at an aggregate level and not at an individual subscriber level, he explains during a recent interaction with Business Line.
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